Farmer's Market Poster

Brief

Design an event poster for a local farmer’s market.

Solution

The farmer’s market poster uses a combination of illustration and texture to achieve an artisanal appearance. The Typography offers just enough flourish to celebrate the event while communicating the details effectively.

Process

I began by determining that the poster should feel somewhat artisanal, to allude to the labor of the farmers, yet also slightly decorative, to celebrate the event. I decided to base this design on an illustration, which both supports the design choices previously mentioned and quickly communicates the poster’s message. Lastly, I created a composition that balanced the illustration, necessary information, and some decorative elements.