Retro Social Media Graphics

Brief

Design a collection of retro social media graphics for the rebranding of a marketing agency.

Solution

To follow the retro theme, each graphic uses a vibrant yet limited color palette. Additionally, they explore different shapes and patterns to make interesting and contrasting compositions. Lastly, they all employ a worn texture to really emphasize and reflect their retro nature.

Process

I began by collecting the written content that the graphics would actually consist of. Then, I decided on a general format for the graphics. This was the square format with a lot of breathing room. Additionally, as the design called for a retro feel, I decided to use a variety of shapes and patterns to create interesting compositions that matched the theme. I then created the graphics, employing a variety of vibrant, yet limited color palettes, finishing them off with a worn texture.