Logo
This is a logo I created for a sustainable LED lighting company called EcoGlow.
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EcoGlow is a company focused on bringing sustainability to the LEDÂ home lighting space.
There were three important concepts I wanted to implement into this design. The first was the clear reference to the eco side of the brand, bringing the leaf into the negative space of the letter "o" in glow. The second was establishing a glowing look of the text, specifically the word "glow" to visually resemble the look of a light source. To accomplish this, I used larger text at a heavier weight, which makes the word "glow" stand out. I also incorporated the idea of multicolor lighting into the gradient of the word "glow", which is a staple of LEDÂ lighting.
The logo is part of an upcoming suite of EcoGlow designs, coming to my portfolio soon. Check back in soon for more design content!
