Social Graphics
Branding
This is a collection of social media graphics I created for marketing agency.
I was tasked with creating these graphics as part of a rebrand to a new, retro look for the agency. Armed with this idea as well as the copy, these graphics are what I created. The graphics feature simple, text-based designs paired with vibrant backgrounds. They employ the use of texture, which contributes heavily to the retro aesthetic.
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I began by collecting reference photos to capture the retro look. By studying these I was able to define a set of rules for creating these graphics. These were common characteristics that the graphics would share to both appear retro as well as part of a cohesive set. This included the vibrant background, simple graphic elements, as well as the overall texture of the graphics. Please enjoy the following photos for a deeper look at the graphics.
